Вміння правильно розуміти і користуватись фінансовими послугами вже є невідʼ ємною частиною знань дорослої людини. Мета статті аналіз ринкової поведінки та знань споживачів на фінансовому ринку у світлі наукових досягнень та власних досліджень. Автори досліджують фактичний рівень фінансових знань польських споживачів та аналізують помилки споживачів. У статті автори зробили огляд літератури та найважливіших досліджень фінансових знань та поведінки споживачів на фінансовому ринку в Польщі та Україні – у контексті загальноєвропейського дослідження OECD/INFE. У статті також застосовано статистичний аналіз для визначення рівня фінансової грамотності на поведінку споживачів на фінансовому ринку.
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