foreign economic activity

The study examines the essence and a characteristic of cross-cultural differences, analyzes the rea- sons for their emergence, and explores ways to overcome them in the process of conducting a company’s foreign economic activities. The main challenges that complicate business interactions between companies and foreign partners are characterized. The main causes of difficulties are not limited to language barriers or insufficient professional training of personnel but also include deeper socio-cultural factors that may remain unnoticed by the participants in the interaction.

The article undertakes a comprehensive examination of the theoretical and applied dimensions of the implementation of novel management technologies within enterprises engaged in foreign economic activity.

The article explores artificial intelligence (AI)-based tools and the potential for their application in enterprise management for entering foreign markets. The authors examine AI tools, highlighting their relevance in managing enterprises as they expand internationally, particularly for TradeUkrService LLC. The article identifies the main areas where AI systems can be applied during international market entry, highlighting their key benefits and drawbacks. It also addresses challenges the company may face in implementing AI tools in management when venturing abroad.

The article describes the main stages of the mechanism for managing a company's foreign economic activity based on the principles of sustainable development. The research is based on an analysis of the scientific works of domestic and foreign scientists, as well as on the practice of managing the foreign economic activity of international and Ukrainian companies.

Abstract. The article highlights the relevance and necessity of reforms in the field of foreign economic activity, which is closely related to the legal regulation of services. The article analyzes in detail the existing concepts of legal regulation of services and emphasizes the differences between tangible and intangible services, their legal classification and specificity in the context of foreign economic activity.

The peculiarities of the use of documentary forms of international settlements by economic entities of Ukraine are analyzed, in particular, advantages and disadvantages, requirements for the use of documentary forms of international settlements, as well as the main directions of innovative approaches to improving their application. The prospects for the development of documentary forms of international settlements in Ukraine are outlined. The stages of decision-making regarding the use of a documentary letter of credit in the implementation of an export operation have been developed.

Risk is an integral part of the economic activity of any organizations that operate on the market in conditions of competition under the influence of external and internal environments. The word risk is often synonymous with loss, failure, which leads to negative consequences. However, no matter how many scientific or practical works are devoted to this issue, it will continue to be relevant, as the world becomes more changeable and threats have become an integral part of our lives. Therefore, assessing the impact of risks is an important component of management activities.

The article examines and studies the essence of competitiveness and the choice of an effective competitive strategy in various literary sources, scientific studies, and current regulations. According to the literature, all authors emphasize that for an enterprise to operate effectively in a competitive industry, it is necessary to have its own competitiveness strategy, which is formed as an action plan for obtaining a sustainable competitive position.

For Ukrainian enterprises today – in the conditions of war – activation of foreign trade and strengthening of its effectiveness are critically important tasks.

Implementation of foreign economic activity by enterprises is a complex process that requires not only a significant amount of resources, but also a competent approach to evaluating its effectiveness. Comparing the achieved results with previous periods or competitors allows to determine the current level of efficiency of such activity and to make the necessary changes to the company’s strategy.

The article is devoted to the study of the features of the application of the value-target model in the management of the enterprise’s foreign economic activity. The authors study the model of value-target management of foreign economic activity, its constituent elements, as well as key aspects of application in the practical activity of the enterprise.