зовнішньоекономічна діяльність

Risk is an integral part of the economic activity of any organizations that operate on the market in conditions of competition under the influence of external and internal environments. The word risk is often synonymous with loss, failure, which leads to negative consequences. However, no matter how many scientific or practical works are devoted to this issue, it will continue to be relevant, as the world becomes more changeable and threats have become an integral part of our lives. Therefore, assessing the impact of risks is an important component of management activities.

The article examines and studies the essence of competitiveness and the choice of an effective competitive strategy in various literary sources, scientific studies, and current regulations. According to the literature, all authors emphasize that for an enterprise to operate effectively in a competitive industry, it is necessary to have its own competitiveness strategy, which is formed as an action plan for obtaining a sustainable competitive position.

For Ukrainian enterprises today – in the conditions of war – activation of foreign trade and strengthening of its effectiveness are critically important tasks.

Implementation of foreign economic activity by enterprises is a complex process that requires not only a significant amount of resources, but also a competent approach to evaluating its effectiveness. Comparing the achieved results with previous periods or competitors allows to determine the current level of efficiency of such activity and to make the necessary changes to the company’s strategy.

The article is devoted to the study of the features of the application of the value-target model in the management of the enterprise’s foreign economic activity. The authors study the model of value-target management of foreign economic activity, its constituent elements, as well as key aspects of application in the practical activity of the enterprise.

Economic growth planning plays an important role because it ensures the efficient operation of the company, and efficient operations cannot be carried out without reducing production costs. That is why it is expedient to implement a system of planning of lean management for the purpose of economic growth in the context of the introduction of new types of foreign economic activity. Therefore, the purpose of the work is to develop measures for planning economic growth at the enterprise in the context of introduction of new types of foreign economic activity.

The essence and features of the customs regime “customs warehouse” in modern conditions of foreign economic activity are investigated. The sequence of stages of customs clearance of goods in the customs regime “customs warehouse” is clarified. The problems of “customs warehouses” and the peculiarities of placing goods in the customs warehouse, as well as the peculiarities of storage of goods, the permissible terms of their storage and the list of necessary documentation are analyzed.

Purpose. The purpose of the research is to conduct a systematic study of existing classifications of measures of non-tariff regulation of foreign economic activity and analysis of the dynamics of the use of specific methods of non-tariff regulation in Ukraine and the world.