import

The article analyzes the dynamics and structure of international trade in Ukrainian food products with China. The opportunities of Ukrainian food producers to meet the demand of Chinese consumers are considered. The tools of the Chinese non-tariff trade policy regarding the import of food products (licenses, certificates of quality or compliance, certificates of origin, quality standards, requirements for packaging and labeling, legislative acts, sanitary and phytosanitary requirements) and their impact on trade with Ukraine are determined.

The article is devoted to the problems of developing foreign trade relations between Ukraine and China, as China ranks first in terms of trade among other trade partners of Ukraine. The article analyzes the reasons for China’s interest in Ukraine and possible benefits for our country. The countries’ export, import, foreign trade turnover, and foreign trade balance indicators are studied. The calculated indicators allowed us to state a positive trade balance for most goods, which indicates the advantage of exports over imports.

The concepts of “effect”, “efficiency” and “effectiveness” were considered. It is noted that efficiency is a broader concept because it does not take into account the achievement of individual results, in contrast to the concept of “effectiveness”. The main key groups of indicators that are most often used in assessing the effectiveness of foreign economic activity management are presented.

The article given characteristic qualitative changes in the market environment, operation and development of Ukrainian business. The attention is focused on strengthening the process of European integration, accumulation of external and internal threats, requiring significant changes in the marketing policy of companies and their activities on domestic and foreign markets. Identified causes of low efficiency of Ukrainian companies in the EU markets after entering the country for zero duties for exports.