foreign economic activity

Digital transformation planning plays an important role because it ensures the efficient functioning of the company in conditions of increasing competition and dynamic external environments. Efficient operations cannot be achieved without optimizing internal business processes and reducing operational costs. Therefore, it is expedient to implement a system of strategic digital planning for the purpose of economic growth in the context of expanding foreign economic activity.

The article examines the impact of the system of currency restrictions introduced under martial law on the management of foreign economic activity of Ukrainian enterprises. The purpose of the work is to analyze the economic consequences of regulatory barriers for enterprises engaged in foreign economic activity, conduct a comparative analysis of Ukraine’s currency policy with international experience, and identify mechanisms for adapting business to activities under currency regulation.

Planning to increase the competitiveness of an enterprise is an important factor in ensuring its sustainable development in the context of expanding foreign economic activity. The effective functioning of an enterprise is impossible without a qualitative assessment of the level of its competitiveness, especially in the field of service provision, which is characterized by high variability of characteristics. That is why it is relevant to apply a systematic approach to assessing the competitiveness of services using integral indicators.

The article considers modern approaches to modeling financial flows of domestic enterprises engaged in foreign economic activity during the economic crisis caused by military actions in Ukraine. In wartime, enterprises face significant difficulties in managing financial flows due to the instability of the economic environment, and, accordingly, to overcome these challenges, it is necessary to develop adaptive strategies that will ensure the stability of financial flows.

Interaction with customs authorities is a crucial component of successful foreign economic activity, especially for companies involved in regular import operations. The efficiency of such interaction directly influences the speed, cost, and reliability of international trade processes. Therefore, the goal of this study is to analyze and improve the mechanisms of customs interaction in the context of the activities of LLC ‘Lviv Auto Hub’ – a company engaged in systematic import of vehicles into Ukraine.

Purpose – The purpose of the study is to critically examine existing scientific approaches to the role and

structure of accounting and analytical support in managing foreign economic activity at the enterprise level,

with particular emphasis on risk management. The research focuses on conceptual models and algorithms for

building a foreign economic activity management system, highlighting the accounting system’s function and its

role as a managerial instrument.

The study examines the essence and a characteristic of cross-cultural differences, analyzes the rea- sons for their emergence, and explores ways to overcome them in the process of conducting a company’s foreign economic activities. The main challenges that complicate business interactions between companies and foreign partners are characterized. The main causes of difficulties are not limited to language barriers or insufficient professional training of personnel but also include deeper socio-cultural factors that may remain unnoticed by the participants in the interaction.

The article undertakes a comprehensive examination of the theoretical and applied dimensions of the implementation of novel management technologies within enterprises engaged in foreign economic activity.

The article explores artificial intelligence (AI)-based tools and the potential for their application in enterprise management for entering foreign markets. The authors examine AI tools, highlighting their relevance in managing enterprises as they expand internationally, particularly for TradeUkrService LLC. The article identifies the main areas where AI systems can be applied during international market entry, highlighting their key benefits and drawbacks. It also addresses challenges the company may face in implementing AI tools in management when venturing abroad.

The article describes the main stages of the mechanism for managing a company's foreign economic activity based on the principles of sustainable development. The research is based on an analysis of the scientific works of domestic and foreign scientists, as well as on the practice of managing the foreign economic activity of international and Ukrainian companies.