Innovations play a major role in the development of enterprises. According to the generally accepted division innovations are divided into: product, process, organizational and marketing innovations. The most popular among small and medium-sized enterprises are product innovations. Marketing innovation are taken less frequently, due to their derivative nature with respect to other types of innovation.
Analyzing the state of the economy of the present day we see the need of use of innovative processes, as a basis of high-quality shifts. Under modern conditions of economic activity the innovation becomes a driving force of economic, technological, political, ecological and social development of society.
In the article the features of staffing industrial enterprises with foreign investments are considered, division of domestic enterprises with foreign capital into groups depending on the purpose of investment are made, , the characteristics of business cultures of Ukraine and Germany are considered, the mechanism of staffing providing of the industrial enterprises with foreign investments is developed.
The paper studied the theoretical and practical aspects of the financial sphere in the process of innovation project. The characteristic of the term "innovation project". Considered an innovative project stage and given them a description. This definition of the term "business plan". Characterized sources of funding for innovative projects. The detailed analysis of internal and external sources of funding. An assessment of the financing innovation of domestic enterprises. The correlation between spending on innovation activities of enterprises.
The article deals with the problems of activation of innovative activity of small enterprises in Ukraine. Development of small businesses is an important factor in ensuring the stability of the economy and its adaptation to the conditions of operation, including integration with the EU. This is what determines the relevance of creating conditions for the development of small business in Ukraine and increase its innovation activity.
This paper concerns itself with innovative development in the field of electronic business and commerce, elaborating on theoretical concepts and their specific application. main factors influencing new developments in electronic commerce are defined. Proposed innovative development approches are based on analysis of domestic and foreign electronic commerce best practices. Specific proposals are put forth to improve managerial decision-making effectiveness pertaining to general oversight and human resource management.
In advanced countries the development and introduction of innovations – a crucial factor for social and economic development, key to economic security. Innovation processes are currently gaining in importance, their main task is to achieve the companies competitive advantages and a fuller satisfaction of demand of consumers for high quality products and services.
The article proved that retail acting as deactivator of risks and threats to social and economic security. Researched approaches to defining the essence of retail. The content of the innovation imperative of retail development. Selected the innovation component in the structure of the socio-economic security of retail. Systematized and visualized exposure levels of innovation component of security of company, corporate network, region / sector and the state. Researched the best practice in innovation in the retail in the world.
The article highlights the importance of modernization of enterprises in the conditions of rapid scientific and technological progress and fierce competition in the domestic and foreign markets. It is shown that only entrepreneurs can effectively function that modernizes its material base, especially technological equipment. It impossible to apply the latest technology using the old and worn-out equipment.
The article proves that in Ukraine the conditions are created for the formation of start-ups on the platform of universities. It is proved that all participants of start-ups – companies, firms, universities, teachers, students etc. – have a clear motivation. The recommendations are made on the basis of research for legislative consolidation of some elements motivating the innovation process. The methods are obtained for creating and managing start-ups on the platform of Universities at the present stage of Ukrainian economy development.