export

Qualitative changes in market and investment environment of domestic enterprises and marketing of their problem of domestic and foreign markets sales

The article given characteristic qualitative changes in the market environment, operation and development of Ukrainian business. The attention is focused on strengthening the process of European integration, accumulation of external and internal threats, requiring significant changes in the marketing policy of companies and their activities on domestic and foreign markets. Identified causes of low efficiency of Ukrainian companies in the EU markets after entering the country for zero duties for exports.

Evaluating the attractiveness of market segments and commodity types to create an export portfolio for a mechanical engineering enterprise

The purpose of this research is analysis and establishment of the performance indicators for the evaluation of market segments’ and products’ (goods and services) attractiveness to ensure the competitiveness of enterprises in the formation of the export portfolio is determined.