Запропоновано новий підхід до формування аудиторії веб-форуму за допомогою технічних засобів, які надають користувачам мережі Інтернет соціальні мережі. Запропонований підхід дає змогу збільшувати кількісні та якісні характеристики аудиторії веб-форуму та може використовуватися в завданнях покращання позицій веб- форуму в глобальній інформаційній системі World Wide Web.
In recent years, social media platforms have become powerful data collection tools to improve user experience. The vast amount of data generated through social media provides a unique opportunity to develop innovative recommendation systems. This article analyzes the application of data mining methods for social networks in the context of effective recommendation systems, focusing on three key methodologies: sentiment analysis (SA), topic modeling (TM) and social network analysis (SNA), highlighting their positive features.
This paper describes an information system for monitoring and analyzing reviews on social networks to form recommendations for the purchase of goods. This system is designed to be used by customers to speed up and facilitate the search for the necessary products on e-commerce resources. Successful selection of a quality product according to the desired criteria is extremely important, as it saves search time and customer money. Analyzing comments on the network, the information system recommends the product if there is a preponderance of positive feedback on it.
The article examines the theoretical aspects of the concept of "e-commerce". It is noted that the regulatory framework of Ukraine in the field of e-commerce is in a state of rapid development. By signing the Association Agreement, Ukraine has undertaken considerable commitments, including ensuring the gradual adaptation of Ukrainian legislation to that of the European Union, in accordance with the areas set out in the Agreement, thus one of which is e-commerce.
Scientific research has analyzed the state of the print media market in Ukraine over the past twenty years. Crisis periods of media development are singled out, in particular, special attention is paid to the COVID-19 pandemic. In addition to catalyzing drastic changes in the print media market in Ukraine, factors have been identified that significantly affect the development of the general media market: digitalization, destruction of logistics, periodicals, outflow of advertisers from traditional media, rising raw material prices, lack of subscription culture. alternative.
The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.
The article considers the potential of media hype in the context of its implementation by mass communication practice in relation to the expectations and peculiarities of the audience’s perception.
The paper examines the main types of intellectual property rights, which might be violated in the media space (Internet, radio, TV, press).
In today’s world, the media has long been a major source of information. As the amount of information in the media increases, so does the amount of intellectual property involved. The most fundamental form of intellectual property protection technology is the control of access to information (ie determining whether the requester is allowed access to information).
The article analyzes the ways of influence of social networks on the formation and conduct of political PR-campaigns. Examples from the political sphere (election campaigns, initiatives), in particular Ukrainian and other foreign presidential and parliamentary elections, revealed the opportunities that Facebook, Telegram, Twitter, YouTube create in promoting a candidate, leader, ideas and opinions. Author blogs created on social networks can be an additional tool in a PR campaign.
The use of social networks as an information source in journalistic work is considered. Recently, sites such as Facebook, Twitter or Instagram have become part of the traditional sources for journalists to obtain material about current events, the public’s assessments and opinions, government activity, etc. At present, social networks are integrated into the ordinary professional practice of collecting news and facts, which means including them into the structure of sources for journalistic work.