digital technologies

In the current context of digital transformation within the energy drinks market, the use of digital technologies has become a crucial tool for enhancing the efficiency of business processes, marketing strat- egies, and consumer engagement. However, despite considerable opportunities, the widespread imple- mentation of digital instruments in this sector faces several challenges that require both academic analysis and practical solutions. One of the key issues is the adaptation of energy drink producers' business models to the realities of the digital environment.

The article examines the role of artificial intelligence in improving the emotional and intellec- tual competencies of civil servants and assesses its impact on the quality of managerial decisions and communication processes in the public sector. The relevance of the study is driven by the need to adapt public administration personnel to the challenges of digital transformation, requiring enhanced com- munication skills, stress resistance, and the ability to make well-balanced decisions.

The increasing complexity of cyber threats requires the development of effective methods for detecting and classifying attacks in network traffic. This study analyzes the effectiveness of three popular machine learning algorithms: Random Forest, which is used for anomaly detection, Support Vector Machines (SVM), which performs cyber threat classification, and autoencoders, which are used for data preprocessing and deep traffic analysis.

Purpose – The purpose of the article is to investigate the peculiarities of the application of digital competences in the process of personnel management of enterprises and to substantiate their influence on socio-economic development of the state.

Purpose – The purpose of this study is to carry out a comparative analysis of economic results and innovative activity within the scientific and technological clusters of the world, to establish the relationship between the population density of a certain agglomeration and the productivity of its inventors, the effectiveness of researchers and business efficiency, to evaluate the impact of digital technologies on economic success science and technology cluster.

Purpose of the research objective is to develop and substantiate the theoretical and methodological foundations of web mapping of post-military facilities, taking into account the most effective approaches and techniques for collecting, analyzing, processing, and visualizing spatial data. The methodology includes using modern technologies to create accurate and informative interactive maps that provide not only the physical location of the objects but also detailed information, including textual, illustrative materials, graphical data, and 3D models. Results.

Research shows that during 2018–2021, positive changes were observed in the market of insurance products in Ukraine, although the number of insurance companies has constantly decreased in recent years. The conducted analysis enabled a trend toward the growth of net insurance premiums and net insurance payments in Ukraine.

This article examines the concept of digitalization and its implementation at an enterprise in order to increase its competitiveness on the market. A content analysis of the term “digitalization” was carried out. Under his own vision of the term “digitalization” is understood the process of using, systematizing, and processing incoming information in a digital format and as a result of improving customer service in the business environment.

The article investigates the methodological aspects of the management process in the field of the logistics customer services in terms of improving its digitalization potential. The phenomenon of digitalization has been studied insufficiently and, according to some foreign authors, it has significant potential for development from the theoretical perspective.

The article is devoted to the interpretation of the regulation and the introduction of digital
technologies in the field of administrative services. The article analyzes the laws and by-laws that
regulate the use of digital technologies in the field of administrative services. The problematic aspects of
the legislative system development are suggested. The legal regulation of the providing of electronic
services and the role of Administrative Service Centers in this process are investigated. The quality of