This article reveals the role of human capital in ensuring the effective functioning of the economic system and its intensive development as well as improving the quality of production processes in enterprises. The article studies the need for conducting economic research of complex elements of human resources management and identification of the place and role of a man in conditions of modern production.
At the present stage, there is a problem of ensuring the sustainable development at all levels. The United Nations has declared 17 Global Goals that must be realized by subjects of mega-, macro-, meso- and microlevels, including customs authorities. In the context of European integration, an important task for Ukraine is to increase competitiveness following the example of successful European states. At the same time, the competitiveness of the country is a multifaceted and multidimensional concept that is influenced by numerous environmental factors.
In today’s market economy, competition is an important concept. Today, issues of competition and competitiveness are especially relevant due to the processes of globalization and intensification of competition between producers of goods and services. As a result, the question arises as to what makes oneproducer better than another and whether he is able to fully meet the needs of his consumer, thus ensuring his profit?
With the convergence of national markets of individual countries and the revival of globalization processes, international competition is growing not only among producers of goods and services, but also among regions and countries. There are a significant number of approaches to the analysis and improvement of countries’ competitiveness. Given Ukraine’s European integration pass, we consider the EU countries to be a key benchmark for its development.
Basing on the conducted analysis, the authors determined the essence of the notion of “competitiveness of a higher education establishment” at the market, which is considered as a capacity to best satisfy the current and influence formation of the future needs of consumers by means of prices, quality of education services and supplied range of products at the specified market of educational services in the set period of time.
Global competition is growing not only on a products/firms level, but also among countries. There are many approaches to interpretation of a concept of the “country competitiveness”, which in particular means “the state of the country in the global market due to the international division of labor, national conditions and factors of production and its ability to compete effectively in world markets”.
There are many approaches to identifying, analyzing and enhancing competitiveness, which is a complex characteristic of regions, countries, industries, enterprises, and commodities. With prospects of Ukraine’s European integration, we consider the EU as a key benchmark for enhancing its global competitiveness.
In the context of increased globalization and dynamism of markets, competition is an important condition for effective self-regulation of the economy. Competitive forces of the market are the structural elements of the market environment that affect its condition and nature, intensity and level of competition in the market. Market players must constantly analyze the competitive environment in which they operate.
In the XXI century we re-evaluate the role of human capital, education, science and the knowledge factor in the development of enterprises, regions and countries, as well as the enhancement of the economy / country competitiveness. These factors actualize the problem of defining the concept of “competitiveness of the country”, taking into account all those new meaningful characteristics that it has acquired in recent years within the framework of modern economic science.
In the article the relevance of the formation and achievement of competitive advantages of a separate enterprise at the present stage is substantiated. The purpose of the research is to develop a mechanism for applying benchmarking techniques to form the competitive advantages of the enterprise.