ефективність

The article comprehensively reveals the essence and features of transport advertising as an important type of outdoor advertising (Out­of­Home media). At the beginning of the study, the main types of outdoor advertising are listed and the possibilities of placing advertising information on various types of transport, including placement locations, are demonstrated in detail. A thorough analysis and classification of types of transport advertising are carried out, which are systematized by sources and presented in the form of a visual diagram.

The article examines the theoretical and practical foundations of developing a system for optimizing import activity within enterprises. The essence of the definition ‘optimization of import activity’ is defined as a process aimed at improving the management of foreign economic operations in order to minimize costs, enhance efficiency, adaptability, and competitiveness under conditions of global market transformation.

In recent years, people have paid more and more attention to environmental protection, and environmental protection standards have become increasingly stringent. The application of denitrification technology in coal-fired boilers is an effective way to reduce nitrogen oxides, and it has also received great attention. There are two main types of denitrification technology: SNCR (selective non-catalytic reduction technology) and SCR (selective catalytic reduction technology).

Corruption, as one of the most persistent social pathologies, has accompanied humanity since the emergence of the first civilizations. It arose alongside the development of social hierarchies, administrative governance, and resource distribution, becoming an integral part of the relationship between authority and society. In ancient states, corrupt practices were so prevalent that many scholars consider them a systemic factor influencing the evolution of political and legal institutions.

One of the promising way to use solar energy is standalone PV solar water pumping systems, which are designed for irrigation and urban/rural water supply instead of grid-connected electric or diesel water pumping systems. The simplest and most common among such solar water pumping systems are  direct driven systems that do not require  expensive  and unreliable storage  batteries.

The issue of legal prohibitions in national and European law has a pronounced interdisciplinary content. The modern Ukrainian environment, through which the legal values of European (Euro-Atlantic) and universal civilizations – principles, norms, institutions, sources of law, legal procedures, etc. – are “refracted” (“passed through”), is quite heterogeneous and contradictory, and this cannot but affect the peculiarities of Ukrainian law.

Досліджено особливості підходів щодо підвищення usabіlіty користувацького інтерфейсу (КІ). Описано фактори, що відображають необхідність проведення оцінювання usabіlіty КІ. Наведено характеристики вимірюваних показників usabіlіty: ефективність, продуктивність, суб’єктивна задоволеність. Описано кількісні й якісні методи оцінювання usabіlіty КІ. Виявлено особливості підходів щодо підвищення usabіlіty і методів тестування usabіlіty КІ, які можуть використати розробники і тестувальники програмного забезпечення для підвищення його конкуренто- спроможності.

The food industry in Ukraine is a significant contributor to the country’s economy, with a range of products that cater to both domestic and international markets. However, the increasing competition in the global market and the changing consumer preferences have made it challenging for enterprises in the 

food industry to maintain and increase their sales efficiency. This article aims to address this challenge by exploring the ways in which enterprises in the food industry of Ukraine can enhance their sales activities in the context of international economic activity.