бізнес-процес

Modern trends of globalization and the development of the world economy convincingly testify the need to rethink the ways and models of doing business under the influence of IT systems and technologies. This opens new prospects for business. The Internet has become a modern space for conducting business, which significantly expands the possibilities of displaying the real economy in the virtual global world. The consequence of the above-mentioned processes is the development of such an economic and legal phenomenon as electronic business.

This article examines the concept of digitalization and its implementation at an enterprise in order to increase its competitiveness on the market. A content analysis of the term “digitalization” was carried out. Under his own vision of the term “digitalization” is understood the process of using, systematizing, and processing incoming information in a digital format and as a result of improving customer service in the business environment.

The COVID19 pandemic in 2019 dealt a severe blow to the economy of every country in the world. As a result of the closure of many businesses and stores, many consumers switched to online shopping – 84 % made online purchases during the pandemic. Shoppers began shopping outside their home country, which intensified online competition. In the first half of 2020, cross-border e-commerce grew by 21 %.

The article researches the impact of the digitalization and digital transformation process on the construction of functional management systems of modern enterprises. The article materials consider new information opportunities for business models building and business processes organization. Approaches to the improvement of operational processes and their optimization are substantiated. The evidence is given that the possible way to implement digitalization in certain areas may be: the concept (strategy), staff training and education, the new technologies implementation.

In a market economy, there are a significant number of shipping companies that compete with each other and fight for maximum profits in a highly competitive environment. Competitive advantages lie in the plane of organization of the fleet, which relate mainly to the management of shipping companies. Operators of shipping companies establish tactical and strategic cooperation with freight forwarders and other participants in the logistics chain for the successful implementation of business processes and subprocesses.

Transformation of approaches to business processes modeling in the context of international activity is an effective solution for finding options for expanding the organization's activities, forecasting and minimizing potential risks. The chosen topic is relevant for the study, as the current market conditions are increasing the role of the use and implementation of modern methods of modeling and optimization of business processes in enterprises.

Introduction. The application of a systematic approach to business process modeling is an effective solution for finding options for optimizing the organization’s activities, forecasting and minimizing potential risks. The correct construction of the model allows to systematize each individual process, and all business processes of the enterprise simultaneously. It is important to take into account the peculiarities of the functioning of individual enterprises and to construct business processes in accordance with them.

The article discusses the development of unified methods and software tools for processing information resources. The models of information resource processing are proposed. A new approach to application and implementation of business processes is formulated.

This article presents the content analysis techniques for online newspapers. The model describes the processing of information resources in content analysis and simplifies automation technology of content management. In this paper the basic problem of the syntactic and semantic analysis of content and functionality of content management services is analysed. The fast growth of global networking and online content-commerce simplified process of publishing and moderation of articles. As a result Marketing Intellectual System for Online Publishing was proposed.